The Client
Rhys' Guitar Lab is an independent guitar repair service, working on both electric and acoustic guitars.
The Project
As a new start-up business, Rhys needed a needed a logo developing that represented his brand. Phosphate was used for the logo font as the inline design was reminiscent of guitar strings over the guitar body. To represent the repair service offered, the guitar icon is created from different blocks, as a symbolism of different parts making an object whole.
Early logo concepts
