The Client
Eco Wardrobe is a branch-off initiative by Prom Ally. It is a rent-a-dress service, aiming to tackle the environmental impact fast fashion has, as well as the current culture of people buying dresses to be worn only once to an occasion.
The Project
As a new initiative, Eco Wardrobe needed an identity creating. It needed to convey this idea of loving the environment and being conscious about fashion choices - the age old message of reduce, reuse and recycle. A recycling symbol was used with the arrow head replaced by a heart to convey this love for the environment.
While black and white are the primary colours used for the brand to feel chic and stylish, I developed branding guides and a social media launch plan to create a more colourful and engaging social media presence.
I worked with a junior web designer to design the new website, providing direction and feedback to the site visuals to ensure it was in keeping with the brands image.
Photography by Yusef Bastawy, where I provided the direction for the models.
Early colour schemes and logo concepts
