The Client
Prom Ally is a Community Interest Company that helps young people from disadvantaged backgrounds attend their prom, a modern coming of age event, by lending out dresses they couldn't otherwise afford.
The Project
Having used the same branding since its conception, Prom Ally desperately needed a fresh new look that aligned more with their target audience. The brand needed an overhaul, with a logo update and a new website that implemented plenty of colour to ensure that clients of the service would feel like a princess for the night.
